Fabilive is a rapidly growing e-commerce marketplace dedicated to connecting buyers and sellers across Cameroon and Tanzania. Our platform brings together a diverse network of merchants—from small enterprises to established brands—and a wide audience of consumers seeking quality products, competitive prices and reliable delivery. By leveraging local insights, scalable technology and targeted logistics partnerships, Fabilive streamlines the end-to-end online shopping experience, promotes entrepreneurship and fosters regional trade.
Vision
To become the leading digital commerce hub in Central and East Africa, empowering businesses of all sizes to reach new markets and providing consumers with seamless access to a broad selection of goods and services.
Mission
• Enable sellers to grow their businesses through an intuitive, secure and data-driven online selling platform
• Offer buyers transparent pricing, authentic products and dependable customer support
• Invest in local infrastructure and partnerships to improve delivery speed and affordability
• Cultivate a digital ecosystem that drives financial inclusion and economic development in Cameroon and Tanzania
Core Values
Integrity: Upholding honesty, fairness and accountability in every transaction.
Customer Focus: Anticipating and meeting the needs of both buyers and sellers.
Innovation: Continuously enhancing our platform with user-centric features and advanced technology.
Collaboration: Building strong relationships with logistics providers, payment partners and local communities.
Excellence: Pursuing operational efficiency and high service standards at all times.
Key Services
• Marketplace Platform: A user-friendly web and mobile interface where sellers can list products, manage inventory and track orders; buyers can browse, compare and purchase.
• Secure Payments: Integration with leading regional payment gateways and mobile money solutions to ensure fast, transparent and protected transactions.
• Logistics & Fulfilment: Partnerships with local couriers and last-mile delivery agents to offer flexible shipping options, real-time tracking and competitive rates.
• Seller Support: Onboarding assistance, training modules on digital marketing and analytics dashboards for sales performance monitoring.
• Customer Care: Multilingual support channels (phone, email, chat) to resolve inquiries and returns quickly.
Market Opportunity
Cameroon and Tanzania’s combined population exceeds 70 million, with internet penetration and smartphone adoption steadily rising. Traditional commerce remains fragmented, creating a gap for a reliable online marketplace. Fabilive addresses this gap by:
• Reducing barriers to digital entry for SMEs (Small to Medium-sized enterprises)
• Enabling cross-border trade within the Central and East African region
• Capturing unmet consumer demand for variety, convenience and transparency
Competitive Advantage
• Local Expertise: Deep understanding of regional consumer behaviour, regulations and logistical challenges.
• Scalable Technology: A modular, cloud-based infrastructure designed for rapid feature deployment and high uptime.
• Integrated Ecosystem: End-to-end services from onboarding to delivery, minimising friction and driving higher seller retention.
• Data-Driven Insights: Analytics tools that help sellers optimise pricing, inventory and promotions based on real-time market trends.
Technology & Security
• Responsive Web and Mobile Apps: Seamless user experience across devices, with intuitive search, filtering and checkout.
• Secure Architecture: SSL encryption, PCI-DSS compliance and robust fraud detection systems.
• API Integrations: Open APIs for inventory management, ERP systems and third-party logistics providers.
• Continuous Improvement: Agile development methodologies and regular security audits.
Corporate Social Responsibility
Fabilive is committed to:
• Supporting local entrepreneurs with training programs and microloans.
• Reducing carbon footprint through eco-friendly packaging options
• Promoting digital literacy and job creation in underserved communities
Future Outlook
Over the next three years, Fabilive plans to:
• Make it flexible for anyone who gets involved to have seamless experiences.
• Expand operations to additional East and Central African markets.
• Introduce cross-border payment solutions and multi-currency support.
• Launch specialised B2B portals for wholesale trading.